A Reputation Management Nightmare
February is the month that lovers share romantic moments, the flower industry makes most of its annual profit and poor saps get Google Bombed by bitter ex-girlfriends!
Okay that last part is not exactly an age old tradition, however for Jack Weppler it's very much a reality. Jack was a young aspiring actor before a bad breakup with his Internet savvy girlfriend who took his head shot and optimized it for image search....
Too bad for Jack - his ex knew what she was doing. Now he's the talk of the Internet and not for his acting skills. Now if you think there is no such thing as bad publicity - imagine your face in Jack Weppler's place and see if you still agree.
This nightmare is something that can easily happen to you, your company, well meaning client, teenager, wife, brother or best friend. This type of attack will become more common place and it's something you need to prepare for. If your brand doesn't have highly optimized search results for both organic and image search then you're vulnerable.
Take this case study to your clients this month for an additional add on service that you're providing - Reputation Management. Here are our latest resources outlining the facts on how to protect against an attack on your reputation:
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