adCenter Releases New Tools

Microsoft adCenter announced new updates to their reporting features, with new tools and a fancy new user interface on November 16th. When you log in you'll be greeted with a brand new dashboard that makes it easier to track campaign performance.

The Opportunities page has been updated, it now includes bid suggestions for exact/broad match and in-line editing, with of course a slant towards helping you point more traffic at bids not pulling high traffic numbers. Quality score data reporting has a slew of new features with improved historical and aggregated scores sorted out by hour, day, month or in summarized form. Last but not least the Change History report has also been updated to make it easier to view what performance improvements have been made over time in relation to when changes were made.

Microsoft has made a lot of changes and we've only touched on a few of the bigger adCenter updates - to get the full scoop, visit the adCenter blog for a full summary.