Facebook Adds Three New Ad Tools for Local Businesses


Facebook has beefed up their paid advertising options for brick and mortar stores by releasing three new tools.

  1. Store Visits Conversion tool available within its Ads Reporting tool, which reports when a user has visited a store within one, seven or twenty-eight days of seeing an ad on the social media site. Facebook uses the location history of those users that have opted in but reporting to the advertiser is done anonymously to address privacy concerns.

  2. Native Store Locator, which allows users to quickly find the closest store location right within the ad. Users can click on the map to see the number of locations in addition to the business's most pertinent information including; hours of operation, contact information, directions to the physical location and website. Any local awareness ad is eligible for the store locator.

  3. Offline Conversions API, which is designed to help businesses track when their Facebook ad campaigns have converted in store or over the phone. The new API is currently being tested across all ad objectives and those interested advertisers can partner with IBM, Index, Invoca, Lightspeed, LiveRamp, Marketo and Square or with Facebook directly in order to utilize it.

    You can read Facebook's full announcement on their newest additions here.

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