Get Your Images in Google's New Pinterest Like 'Style Guide'


Google leaves no opportunity on the table when it comes to monetizing it's image search by taking a page from Pinterest and grouping products into shopping friendly groups with supporting style guide' features. For now these features are focused on handbags, sunglasses and shoes with more categories rolling out soon. You can see it in action on your mobile device or your Android Search App.

google_style_guide.jpg

Google explained the technology behind it like this:

Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.

Now the important question... How do you get your products featured in this 'Similar items' spot?!

Well, it's as easy as adding and maintaining Schema.org markup on your products, specifically schema.org/Product markup. Here is the bullet list Google shared:

  • Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items.

  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly.

  • See your images on image search by issuing the query site:yourdomain.com. For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.SEN article end

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