Google News has been AMPlified

In a blog post titled Amplifying the News Google announced that they've officially launched Google News in their new AMP format. You can see it live on any mobile device.

Here is what Google had to say about the updates rolled out to Google News:

So - what’s new? At the top of the page, there is a new AMP carousel filled with important headlines and stories of the day. Users can browse up to 14 headlines there quickly, and click any article to jump into the viewer, which is optimized for fast-loading AMP articles. In the viewer, people can also swipe to continue reading other stories from the carousel. Within the regular News stream, AMPlified articles are labeled with the AMP lightning bolt icon. That way, users can know these will be fast even before they click.

AMP optimization is not an easy task right now and should only be taken on if the rewards out weight any cost or risk associated. So, if you're new to AMP or are thinking of leveraging it for your site, be sure to read our resource about it here and perhaps even reach out to us within FastAnswer to see if our experts think it's a good fit.