Google Publishes a YouTube Marketing Guide

Google Think Insights recently released "The Creator Playbook for Brands" aka How to Get Featured on YouTube. This 100-page research study and guide is aimed at companies who want to create successful video advertising. This Playbook is split into seven sections.

"Each [section] presents several optimizations or strategies for building engaged audiences on YouTube. These best practices are explained in stages to help you understand each point and guide you through taking action."

The Seven Sections of The Creator Playbook for Brands are:

1. Content Marketing as part of Your Brand Strategy
2. Ten Fundamentals to Create Content People Love
3. Schedule Your Content
4. Optimize Your Content
5. Promote Your Content with Paid Media
6. Amplify your Content with Social
7. Measurement

Even if you aren't totally focused on video marketing, there are great strategies within this guide for content creation you could benefit from. Visit Google Think Insights to download this free resource.

If you're working on Video Marketing then be sure that you also check out these SEN resources:

• How to Optimize Your YouTube Videos to Get the Search Engine Rankings You Deserve!
• Leverage Your Video Content Like the Pros to Skyrocket Your Site's Traffic