Pinterest Rolls Out Business Accounts


Refusing to miss a beat, this still young company is taking advantage of every opportunity their instant popularity has given them. They're now doing their best to attract big brands to their interface by opening their doors to more than 'personal - non commercial use.'

Pinterest's newly released business interface gives businesses new tools to help them get the most of their engagement with users. It also allows existing Pinterest users to convert their personal account to business accounts quickly or you can sign up as a new user directly as a business. Here's how Pinterest explains the details:

Signing up on our business site allows you to specify your business name (instead of first name and last name) and go through an optimized new user flow to help you:

  • Verify your Web site. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.
  • Add new buttons and widgets. Integrate the Pin It button, Follow button, Profile widget, or Board widget to get more engagement from pinners and traffic back to your site.
  • Access to upcoming features. Receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest.

If you're new to Pinterest or just want to be sure that you're doing your best to market to their audience then check out these resources for some more inspiration.

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