Local SEO's Citation Builder's Checklist
 by Kristi Hagen

The Local SEO's Citation Builder's Checklist — by Mary Bowling & Kristi Hagen

local search ranking factor pie chart 2017One of the eight most influential ranking factors for a local business is citations. Whenever a local business is mentioned online, with or without a link, THAT's a citation! And whenever a local business gets a citation, that's another drop in your higher rankings bucket!

As you can see from the pie chart, citations are currently influencing the rankings in the Local Pack as much as Reviews and On-page content. That's why they're worth getting. Here's the best way to go about doing that while maximizing the efficiency of your citations.

What's a Mention?

An online mention of a local business – a citation — can come in any one, or any combination, of the following four identifiers associated with the business.

  • Name
  • Address
  • Phone
  • Link to website

Usually it'll be a combination of these four identifiers like business name, address & phone or maybe the name of the company and a link to the Web site. But, at least theoretically, if the mention was only, say, the business name (or even just the phone number) then that would still constitute a mention. And the reason for that brings us to the most important fact that you must know about citations, which is...

Citations work best ONLY when your NAP is consistently IDENTICAL

Always remember that search results are produced by an algorithm which depends on data that is typically pulled from multiple sources. It's within that multiplexity of big-data sources that your NAP — your business's Name, Address, & PhoneMUST be IDENTICAL if you are to expect to gain maximum advantage from your citations.

In other words, the full advantage of a citation is diluted if the address is listed two different ways or if there are multiple phone numbers<...

Already a member? Sign in here

Read the rest of this article,
and get all this for FREE for 30 days.

  • The Search Engine Strategies Updates for October 2019
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Librarys
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your free trial is good for 30 days, until November 18th, 2019.