Is Link Building Dead? No, not by a Long Shot!
 by Casey Markee

Is Link Building Dead? No, not by a Long Shot!

  • It seems like every other week I'm reading an article claiming that link building is dead. I also keep hearing that Google is going to eliminate links in their algorithm. What's the real story here? Is link building something we should begin to phase out with our sites and those of our clients?

Answer: Although Google WISHES they could do away with links, when they've attempted to experiment by removing them as a ranking factor, the results have been terrible. In a February 2014 Google Webmaster Help video, Head of Spam Engineer Matt Cutts said this specifically:

"It turns out backlinks, even though there is some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality of search results...We played around with the idea of turning off backlink relevance and at least for now backlinks relevance still really helps in terms of making sure that we return the best, most relevant, most topical set of search results."

Further, Google has said publicly that even though they have been relentless in taking down link networks and defining what they consider natural link building, they do not believe at all that link building is dead. To the contrary, "backlinks still have many, many years left in them."

This was most recently stated again during SMX Advanced in Seattle when Matt Cutts took the stage for his annual You&A with Danny Sullivan. Matt was asked point-blank this very question and live tweets during the event made his position, and that of Google's, very clear:

Link Building Not Dead Tweets Picture

Matt went on to state during the You&A that...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for September 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before October 6th, 2016

 This form is encrypted for your security

  • No, Sponsored and Advertorial Content is NOT "Natural" Link Building!

  • You've Decided to Add a Blog. Now What?!

  • What's New in Local Search for June 2016

  • Looking to Boost your Domain Authority? Here are some Tips!

  • Google Passes Out Unnatural Outbound Links Penalty

  • How to Generate Kick-Ass Content for your Clients!

  • Received an Unnatural Links from Site Manual Action? Here's what to Do!

  • Top Ranking Factors 1, 2 and RankBrain

  • Facebook Instant Articles Live to Everyone

  • What's New in Local Search for March 2016

  • 8 Link Building Best Practices in a Post-Penguin World

  • Boost your Link Building by Converting Brand Mentions!

  • Master Directory List

  • UK Local Search Directories

  • Link Building: 7 Simple Ways a Pro Evaluates True Link Quality

  • An SEO's 2016 Cheat Sheet for Building a Search Engine Friendly Website

  • 7 Tools to Turbo-Charge your Link Building

  • Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links

  • How to Promote your Link Bait: 10 Strategies that Work!

  • A Top-Down Approach To Designing High Ranking Web Pages!

  • Expert Tip: How to Gain Local Links from Community Involvement

  • How to Master EDU Link Building in 4 Easy Steps

  • Private Blog Networks Get Google Slapped

  • Get Your App Indexed in Google

  • Google Ranking Sites by Expertise, Authoritativeness & Trustworthiness

  • 11 Link Building Strategies the Pros Use to Grow their Site's Authoritative Links

  • Is your Anchor Text Profile Setting you up for Failure?

  • How to Evaluate a Directory Before You Submit a Site

  • Google Continues to Punish Blog Networks