Mobile search is booming! Here’s how to best optimize your Google PPC mobile ads in 2010!
Mobile search is booming! Here's how to best optimize your Google PPC mobile ads in 2010!
- I've been an Adwords user for years but have yet to embrace mobile ads for my clients. I know the market is booming so I want to get these ads set-up in client accounts immediately. What tips can you give me to optimize these effectively right from the start?
Answer: As we covered in the February 2010 issue of Search Engine Strategy updates, mobile search is booming! Google's recent launch of their new Nexus One smart phone and their late 2009 acquisition of mobile display company AdMob makes it pretty clear that 2010 is the year mobile advertising really takes off.
What this means for current Google Adwords advertisers is that now, more than ever before, you can design and target higher relevant ads to a larger mobile-enabled audience, all from your existing advertising accounts with very little effort on your part. Nevertheless, although Google can now provide you more mobile-enabled customers, you still need to optimize your mobile ads AND your sites effectively. Fortunately, you have us to do the heavy lifting for you.
Mobile ads are not like your regular Google Adwords ads. They require a different optimization approach and unique landing pages to be effective. Remember, your regular Adwords ads are optimized for PC users seeing your ads on a larger screen and usually taking more time to view them. That's not the case with mobile searchers. They will spend seconds to view the ads and they won't waste time on slow-loading pages.
To that end, here are our top 8 recommended strategies for optimizing you...