Will using Guest Post Content Trigger a Panda/Penguin Slap? by Casey Markee
Will using Guest Post Content Trigger a Panda/Penguin Slap?
I've been receiving a ton of guest post requests recently on my blog. Several are crap, others are average but there are a couple that are really high-quality pieces that will benefit my audience. The problem is the dofollow link I have to give back to the author. How do I know that linking back won't negatively affect me in the future?
Answer: That's a good question and it's always a smart practice for every site owner to aggressively police their outgoing links. However, we've ALWAYS been a big, big believer in the power of guest posting as a valid, highly-effective, white hat link building and site content creation method. In fact, we've been recommending the practice as far back as 2010 and several times since in the following resources:
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