AMP Live & Dominating Mobile News Results

Users around the world started seeing AMP (Accelerated Mobile Pages) live within the mobile search results on February 22nd. And, as promised, AMP results (distinguished by the AMP lightning bolt logo) are starting to dominate the mobile news results. So, if you're a news publisher, you may want to get on the AMP train sooner rather than later because those results are convenient and fast, which means people love them.

Google's, John Mueller recently stated that although, AMP may become a future ranking signal - it is NOT one at this time. But - in reality does it even matter!? If AMP pages are given positioning in Google's Top Stories Carousel ABOVE the rest of the mobile results there doesn't need to be an additional ranking boost.

Google has released some really solid resources to help you start publishing AMP content, including exactly how to get included in that Top Stories Carousel. We recommend following their instructions and coming back to us if you have any questions or reach out directly to Google within the new AMP category of the Webmaster Central Help Forum.

If AMP is news to you then read our previous updates here and here to get caught up.

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