Facebook Rolls out Product Ads

Facebook recently unveiled Product Ads, that allow advertisers to choose to display one product or several products in an ad unit (see below). These ads are available across all platforms and can be finely targeted to your desired audience.

From Facebook:

Product ads can be customized for use throughout the customer journey, from discovery/awareness through purchase. Here are some options.

• Advertisers can automatically reach people who visited their website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
• Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.

To get started with Facebook Product Ads, visit Facebook for Business and click Create Ad.