Google Shows How to Optimize for Discover's Follow Feature

Last month Google added Follow feature documentation to their Discover and your website help page.

The Follow feature, currently in beta, lets people follow a website and get that site's latest updates in the Following tab within Discover in Chrome.

Google says,

Currently, the Follow button is an experimental feature that's available to some users in English in the US that are using Chrome Android Beta.

By default, the Follow feature uses RSS or Atom feeds on your website. If you don't have an RSS or Atom feed on your website, Google automatically generates a feed for your entire domain based on our view of your site. If you have one or more feeds on your website, you can optimize your Follow experience by explicitly telling Google which feed you want people to follow for a given page on your site.

The new documentation goes on to explain what you need to do to assist Google to understand which feed you want people to follow for a given page.

In addition, the documentation also provides;

• guidelines to follow to ensure Google can find and understand your RSS or Atom feed,
• how to specify multip...