How Digital Strongly Affects Local Retail: The 3 New Realities

An excellent new resource for anyone with retail clients or retail businesses -- a new study from Think with Google provides evidence that having a useful (mobile responsive) website with product information, pricing, and availability helps push in-store as well as online sales.

The study outlines The 3 New Realities of Local Retail:

1. Digital drives in-store traffic -- potential customers spend significant amounts of time researching products on their smartphones, and then going to make a purchase in store.
2. Smartphones are in-store shopping assistants -- help your customers by giving them as much relevant info as possible on your website or store app.
3. Varied shopping habits call for a holistic approach to measuring retail success -- there is no 'one-size-fits-all' approach when it comes to measuring success. Some companies have moved beyond measuring online and in-store sales separately, instead focusing on how to increase all types of sales.

The bottom line of the study is -- smartphones are your friend, not foe. Utilize the web to inform your customers and promote sales. Visit 'Think with Google' to read the whole study.