Local PPC Without the Management
Bing recently released a new option within Bing Ads Express for local businesses allowing them to leverage PPC without having to micromanage it. The advertising platform is very similar to Google AdWords Express and is just as easy to use. By following an easy three step process and investing a monthly minimum of $50 - you can create ads that only cost you when someone clicks on your ad or clicks to call. If you're interested in getting started follow these three steps - it only takes a few minutes.
- Claim your business here: http://www.bingads.com/express Some info is optional but the more you add the better because the information could show up in the organic results.
- Write a text ad that best depicts your business and the products or services that you want to promote. At this time you also select your target area and input a budget.
- Provide payment information and you're done.
Your ads can begin showing on Bing and Yahoo within a few hours and once it's up and running Bing Ads Express automatically creates ad groups, keywords and manages bids based on your keyword performance and budget automatically. Agencies managing multiple accounts can claim their listings and get started easily by uploading a spreadsheet into the Bing Ads Express interface.
At this time, this is currently only available in a few select cities. However, the list of cities has already doubled since Bing Ads Express was released in November so check back regularly to see if it's in your community here. If you're one of the lucky ones you can signup for Bing Ads Express here.
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