Pinterest Trending HOT and Doing Its Best to Protect Copyrighted Material


The only way you've missed Pinterest, the hottest trending social imaging site on the Internet right now, is if you've been under a rock for the past few months. However, in case you haven't joined the masses in the recent pinning hysteria - here's our freshly released SE Byte that will get you on the right track to understanding Pinterest and then show you exactly how to integrate it into your marketing.

On the news front - Pinterest just sent out an email notifying people of their soon to be updated terms of service. The most important of their updates is probably their attempts to avoid any type of copyright infringement. Since they're an overnight sensation they need to back pedal and do their best not to make enemies of the big players too fast.

Here's a quick list of some of the changes the Pinterest team is enacting.

  • Our original Terms stated that by posting content to Pinterest you grant Pinterest the right to sell your content. Selling content was never our intention and we removed this from our updated Terms.
  • We updated our Acceptable Use Policy and we will not allow pins that explicitly encourage self-harm or self-abuse.
  • We released simpler tools for anyone to report alleged copyright or trademark infringements.
  • Finally, we added language that will pave the way for new features such as a Pinterest API and Private Pinboards.

These changes will go into effect April 6, 2012. Also, you can check out their terms and privacy policy for yourself here.

To further fight their copyright concerns, Pinterest has released a nopin code snippet that can be placed in the head section of any page that will stop users from pinning content from sites that don't want their content pinned.

Additionally, the popular media sharing site Flickr has included this nopin code in their privacy settings for all users. U...

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