SEO Experts Blog

In January 2013, a customer of the Subway sandwich chain posted a photo on the brand’s Facebook page, suggesting that the chain was misleading customers about the size of its sandwiches. Within hours the photo went viral, with more than 100,000 likes and comments. A major newspaper launched an investigation into the issue — which led to additional, similar photos being published — and the public demanded answers.

The answer came in the form of an e-mail sent to major news outlets from Subway’s PR department. The message attributed possible discrepancies in sandwich size to the baking process but did not actually ad...

Every month we get great questions from our Business Support members focused on a wide variety of issues. With all the controversy surrounding links and the Google penalties we decided to upgrade the following question to be published so that you could learn from it as well...

"With Bing now including Klout within their social sidebar, it's got a lot of our clients asking how they can influence their own Klout scores and gain some increased visibility. Can you provide us some tips on how we can raise their scores naturally?

Recently Google Maps announced the release of popular North American ski resort maps on the iPhone and Android Apps. There is no need to download an additional app, this is included in Google Maps app. And the price is right: FREE.

Below is a picture of one of our favorite ski resorts -- Squaw Valley, California.

You can see the runs are solid green, blue, or black lines; while the ski lifts are dotted red lines. Also included in these maps are ski lodges and peak names. This addition is a hig...

Here is the March 2013 installment of 'What's New in Local Search'. It's been another busy month so I won't waste your time and am just going to dive right in.

• Google spent the past year aggressively pushing to get everyone to set up mobile-only campaigns in addition to their regular campaigns on AdWords. It told us we needed different keyword research, different ads and different bidding strategies. Now, Google announces that mobile-only campaigns are going away. As of June, advertisers are being forced to advertise across all devices whether they want to or not.

  This will help some businesses that have not yet made any effort to use mobile advertising, but wil...

Always proving our limits can be stretched; NASA and Google+ hosted an hour-long hangout with astronauts Kevin Ford, Tom Marshburn, and Chris Hadfield, who are aboard the International Space Station (ISS). The ISS is an orbiting laboratory, 240 miles above Earth.

Real-time questions were submitted from fans all over the globe via social media outlets Google+, Facebook and Twitter.

NASA has long been an avid user of Google's products. From Mars on Google Maps to the

Every month we get great questions from our Business Support members focused on a wide variety of issues. With all the controversy surrounding links and the Google penalties we decided to upgrade the following question to be published so that you could learn from it as well...

Are you using the Canonical Tag Correctly?

We are a big e-commerce operation with a lot of duplicated or nearly duplicated product listing pages. We also have a large syndicated content network where we push out articles on client or affiliate sites. It is my understanding that this can lead to Google Penguin and Panda issues and we've been advised to make sure we are using...

Google has begun releasing short 2-3min video tutorials on some of the most basic of questions related to search and your Web site. We have decided to feature these quick tutorials to be sure that ALL of your questions are answered!

Today’s tutorial answers the question, “Does social matter?” Absolutely yes! There are different ways to interact with potential and existing customers. Establish your presence on social media, link to it on your Web site, hold contests and engage with people regularly! Watch this video to see a real-world example from Google of how social media can influence potential customers.