Google loves faster loading pages! How does your site measure up?
 by Casey Markee

Google loves faster loading pages! How does your site measure up?

  • Is there any intrinsic organic SEO value to having faster-loading pages in Google? Does a faster-loading site receive a boost in the SERPs over a site that times outs or loads the full page substantially slower?

stop-watch.jpgAnswer: Yes, there is now concrete evidence directly from Google that site speed is now a factor they use to rank sites algorithmically. Although site speed as a ranking factor for determining quality page scores for Adwords advertisers has been live since March 2008, it wasn't until more recently that Google publicly stated the same is now true for its organic search results.

Specifically, in an April 2010 Google Webmaster blog post, Google Engineers Matt Cutts and Amit Singhal stated that site speed is a signal that Google has been using for awhile to determine relevancy of a page.

More recently, as a result of the Panda update from Google, there has been a greater emphasis on how site speed CAN and DOES influence bounce rate (which can cause a site to drop like a rock in Google).

In fact, Brett Tabke, founder of the well-known WebmasterWorld forum, coined a phrase last April called the Panda Metric in this thread (subscription required) ...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for April 2021
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Libraries
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before April 17th, 2021

 This form is encrypted for your security