BigCommerce Merchants Can Now Sync Product Catalogs to Google

Last month Google introduced Ads and Listings on Google that can "seamlessly sync your BigCommerce product catalog to Google and reach millions of shoppers searching for products like yours."

According to the announcement,

BigCommerce works with small, medium and large merchants around the world. With this new integration, BigCommerce merchants of all sizes will be able to easily list their products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store. This also means BigCommerce merchants can now integrate with Google’s shopping features across Search, Shopping, Image Search and YouTube.

It's now easier for @BigCommerce merchants to reach shoppers across Google! You can now list your products for free on Google, promote them with ad campaigns, and measure performance — all directly from your BigCommerce store ↓ https://t.co/JCm7DbYtQR

— Google Ads (@GoogleAds) October 21, 2021

• Actionable Strategy — If you're one of BigCommerce's 60,000 merchants, this looks like a great opportunity to get free product listings on Google, via your BigCommerce store where you can create ad campaigns and directly review your performance metrics!