Facebook Introduces Relevance Scores for Advertisers

Facebook is trying to make their platform easier to use with the addition of Relevance Score. The new scoring system is displayed as a number between 1 and 10, with 10 being the best.

The Relevance score is based on what Facebook anticipates each ad's reception to be with its users. Each ad's score will adjust as campaigns run and data is collected, allowing you to tweak and improve your ads throughout the campaign.

Relevance scores will also affect the cost of running an each ad. For example, a higher score means that you'll have to bid less for a wider audience, while lower scores result in higher costs. Keep in mind however, that a high score doesn't guarantee an ad will show over another ad with a lower score.

If you're using Facebook advertising you should have already seen relevance scores within Facebook's ads reporting tools. If not then you will soon. You can read their full announcement regarding the new addition here.