Get a Local Citation From Your Pinterest 'Place Pins' Today

Pinterest has just jumped into the Local Search arena with the introduction of Place Pins, which allow you to post additional local information with each pin such as phone number, address and even the map location of the business on a numbered map board!

Since we know that Google indexes the text content within the description of a Pin the addition of local data will do nothing but add additional ranking signals to your local business' online profile. Think of the great implications for restaurants and storefronts! Take a photo of a juicy fantastic burger, add a Place Pin and watch as potential customers re-pin your location.

To utilize the new Place Pins simply create a new board and set the Add a Map to it or just edit an existing board to add the local data. Once it's set up you can begin pinning different locations to your map. Repinning Place Pins works exactly the same as regular pins and it retains the business information and map location.

The Four Seasons Hotel chain has created a Map Board of different restaurants for all of their locations. Each place pin is assigned a number so you can travel the globe one restaurant at a time.

Pinterest 2nd Behind Facebook in Referrer Traffic

Not only is this an easy to handle addition to your local citation building efforts, but Pinterest has also proven itself as a social platform with your time and effort. In their annual report on social media, Shareaholic reported that Pinterest is a heavy hitter when it comes to referral traffic.

Pinterest came in 2nd after Facebook, for driving
3.68% of September traffic to publishers.