Google Analytics Data is Now Available Within AdWords!

If you're a fan of Google Analytics (and BTW you should be) and you're also an AdWords advertiser you'll be happy to hear that that you can now access some of your Analytics within the AdWords interface.

If you're not already utilizing Analytics with your AdWords here's a quick Google video that will explain how to combine your Analytics and AdWords accounts.

The Google Analytics information you can view within AdWords includes Bounce Rate, Avg Visit Duration, and Pages/Visit (avg number of pages visited within your site). Here are Google's Instructions on how to import the data:

Required Account Settings

1. You'll need to have administrative rights on both the Google Analytics account(s) you want to import data from and the AdWords account you want to import data to.

   Learn how to add an administrator to a Google Analytics account

   Learn how to edit account access levels in AdWords

   Note: If you use an MCC to access your AdWords accounts, your MCC login will have to have administrative rights on the relevant Google Analytics accounts.

2. Your AdWords account should have auto-tagging enabled
3. Your relevant Google Analytics accounts should already be importing cost data from your AdWords Account. Learn how to link accounts

4. In Google Analytics, your Data Sharing Setting needs to be set to: "Share my Google Analytics data with other Google products only."