Google is Alphabet is Google

Google has created quite the buzz and for once it's not because of what they did to the search results. Instead, it's because they've decided to restructure their company in order to simplify Google to only focus on search. Everything not search related has been shifted into a company called Alphabet, with Larry Page at the helm as CEO.

The press release, Larry Page released, described the Alphabet like this:

"Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren't very related."

How will this affect SEO? For the time being, it won't change anything within search so file it in the 'heads up' category. If anything changes, we will let you know as always.