Make Filtering and Reporting a Breeze with Custom Labels in AdWords Editor

AdWords advertisers have spoken and the people at AdWords Editor have delivered with their latest update. AdWords Editor 11.1 allows advertisers to create custom labels and apply them to campaigns, ad groups, keywords and ads making filtering and reporting by label a breeze.

The new functionality can be found under the Shared library in AdWords Editor using the Labels tab. You can dive in to their help page for a full explanation of how to best utilize labels here.

In addition to the labels functionality, AdWords Editor 11.1 has also added support for Upgraded URLs, improved key demographic targeting by adding sorting by parental status, gender and age, and added call-only ads. Call-only ads are optimized for and target mobile users to display a phone number and call button instead of taking users to a website. You can read all about the improvements for AdWords Editor in their blog announcement here.