Smartphone Usage Still Growing

Last month, a very detailed report was released by Google on the considerable growth of cross device search, and also about the ever growing use of mobile devices for average queries.

Here are some key findings:

• We live in a mobile-first world: In an average day, more than 1/4 of all users only use a smartphone, which is nearly 2X as many as those who only use a computer.

  
  

• We freely move back and forth between devices to get things done: Over half of users rely on more than one type of device in an average day, with 1/5 of them using another device while concurrently using a computer.

  
  

• Where we are influences how we use our devices: The top three places people use their smartphones are home, work, and in a store.

  
  

• Search has gone mobile: Of those who search, nearly 4 in 10 search only on a smartphone in an average day.

  
  

• The web is one of our most used resources: Of those who browse the web in an average day, almost half do so on multiple devices. More than 7 in 10 users browse the web on their phones or computers in an average day.

We live in a time where we want answers at our fingertips, right when we think of the questions. Below you will find a chart depicting the tendencies of cross device usage for everyday search queries.

As people look to fulfill their immediate needs on a daily basis, neat least one person that spend WAY more time than that. Here are some of the most common search themes:

The report also shows us the top 4 places that people are most likely to use Smartphones to conduct a search.

Mobile continues to rise in popularity and dominate the search field. We highly recommend you read through Google's full report. This report can be immensely v...