Time to Get Serious About Reviews on Facebook After Big Updates

Facebook is shifting its focus to cater to the ever growing local business market with some cool new features they've integrated into their customer review platform. The first is a rebranding of what was previously Reviews to Recommendations, which makes getting customer feedback easier as it starts with a simple Would you recommend this business?'

The above is Facebook's example they shared and below you can see what the system looks like on a desktop device.

Once a customer has answered 'Yes/No' Facebook then gives them the option to rate your business 1 to 5, tag different things they liked about your business and write a traditional text review.

• Actionable Strategy --> Facebook gives you the option to turn this feature off but we highly recommend that you don't. Use this system to your advantage and improve your business based on the feedback you're getting. Facebook is integrating their Recommendation feature all over their interface and it's a solid way to increase your bottom line when managed properly. Use the advice Local SEO Expert ,Mary Bowling, articulated so well in her recent article...

  The absolute best way to get good reviews is by providing truly outstanding products and customer service, so make good use of customer feedback to help you improve your business. This is how I like to approach every single review when it comes to my clients:

  

  By making each customer complaint a priority to fix you cannot only provide better service to your customers, you'll also boost your online reputation as well. More happy customers will bring your business more positive reviews, which in turn will bring even more customers to your door!

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