SEO Experts Blog


Following Google Guidelines

By Mary Bowling on Sep 14, 2011 - 03:27 PM

Face it, we've all been guilty of trying to game Google at one time or another. In all fairness, I have to say that in many instances it was a complete lack of clear direction from Google that lured even those SEOs with lily-white hats to occasionally dip their toes into murky water. And when those timid forays resulted in better rankings, some not only jumped in with both feet, but encouraged others to join them in the fun. Before you knew it, everyone who had ever heard of Search Engine Marketing was diligently following best practices that were not really best for anyone except spammers.

But this is the nature of SEOs, isn't it? We're like accountants who are always looking for loopholes. Only in our case, it's tactic...



Top 6 Tools To Check Website Loading Time – And Why This Matters

By Shelly Kramer on Sep 01, 2011 - 10:27 AM

When you’ve clicked on a website from which you seek information, resources or services, few things are more frustrating than when that website takes eons (translation: minutes) to load.

Website load speeds aren’t just important from a convenience factor. Research shows that customers are less likely to return to a website that’s slow to load, meaning a sloth-like site could cost you business—and money.

Need more convincing? I’ll let the facts do the talking. Strangeloop published a fantastic infographic based o...



How do I get more Blog readers?

By Casey Markee on Sep 01, 2011 - 10:00 AM

A common question we get here at Search Engine News is from blog owners who are looking to grow their audience. Usually the discussion turns to one of income with the goal of the blog owner being to eventually make some sort of living from their blog either in the form of advertising or affiliate income.

Unfortunately, making the jump from a part-time or recreational blogger to one who hopes to make an income isn't easy. It takes patience, hard work and a solid understanding of your audience.

Most importantly though, blogging is all about one thing: CONTENT! If you are passionate about what you are writing, know what you are blogging about, AND can position yourself



Google Plus: Top 10 Tips On Getting The Most Out Of It

By Shelly Kramer on Aug 18, 2011 - 02:00 PM

Unless you live under a rock (hey, I don't judge), you've probably heard about Google+. And if you're a tech freak like me, you've been creating circles and huddling and sparking for the last few weeks. Google announced at the beginning of August that Google+ already reached 25 million users, creating a pace that may make Google+ the fastest-growing website in history.

So what's with all the hype about Google+? Is it really a Facebook killer? Twitter's worst enemy? The new blogging platform? A supremely well-designed time su...



WTF is Google+?

By Travis Wright on Aug 02, 2011 - 02:59 PM

Here's a quick video explaining just what exactly Google+ is...

...



What’s New in Local Search – August 2011

By Mary Bowling on Aug 01, 2011 - 05:19 PM

Business profiles. While you've been able to create your own blog and/or website on Google for years, it is now touting that it will enable Business profile pages on Google+ at some point. It's not surprising that the Goog is trying to emulate Facebook again, is it? The big question is why do businesses need both a Place page and a Google+ business profile? We'll find out soon.

Business Profiles Update: Google is creating demand for what is essentially an unknown product. It has twice opened up requests to be in the test group for business profiles and both times the response was massive. At the same time, Google is quickly closing down unauthorized profiles for businesses that have already been created. Ho...



What’s New In Local Search – July 2011

By Mary Bowling on Jul 08, 2011 - 04:04 PM

What's New In Local Search – July 2011

AdWords Express is the new name for Boost, Google's automated AdWords product designed for small businesses. Once a business has created and claimed its Place page, Google uses information on the Place page to set up and automatically manage its ppc advertising according to the budget given. Other companies have been using automated rules to inexpensively manage ppcs for years, that it's surprising it has taken Google so long to get into this game.

hReview microformatting on a business' own website is beginning to pay off. There are reports that some of those marked-up testimonials appearing as reviews on Place pages. You probably publish comments from happy custom...



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