Critical SEO & Design Factors For Parallax Scrolling Web sites
 by Bernard Somja

Critical SEO & Design Factors For Parallax Scrolling Web sites — by Bernard Somja

future_computer.jpgLife on the Internet is never boring. Just when you have one design style implemented on your site, you hear from developers that there is a fresh new Web site design approach that features incredible usability. This means that you're now pushed into learning everything anew. However, what choice do you really have? The alternative would be to ignore the latest trends and continue going along as is and in order to stay competitive today - that's just not acceptable.

What is parallax design?

The newest design concept to roll out is the sometimes mind bending parallax design. Just in case you've missed out until now, parallax scrolling means that the user is freely ‘scrolling through’ the Web site. This means the user is moving up and down along a single page, not moving from one entire Web page to another like usual. Some great examples of sites that have implemented this design element are:

Proponents say it provides a more compelling user experience because of an increased level of interactivity. Meanwhile, detractors are afraid it may hurt your rankings, as you only have one file to optimize and thus fewer opportunities to target multiple keyword clusters.

While SEO is an important component of each online business, you also have to consider branding, image and user engagement. These three components may benefit greatly from switching to a parallax scrolling Web site.

The important design factors

In order to ensure that your new paral...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for January 2021
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Libraries
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before January 27th, 2021

 This form is encrypted for your security