Understanding and Leveraging Structured Data to Dominate Your Industry
 by John Heard

Rich Snippets increase your click through rates! Understanding and Leveraging Structured Data to Dominate Your Industry — by John Heard & Kristi Hagen

We've all seen enhanced search results with additional features such as reviews, prices, recipes and events included with some search listings. These special search listings are what Google calls Rich Snippets, and they are as eye catching as a huge billboard on a quiet stretch of road.

richsnippet-1.png

Example Product Rich Snippet with Reviews

Those eye catching Rich Snippets not only improve traffic to your site, but that high click through rate (CTR) is also a great quality signal for Google to see.

By now you know what Google Knowledge Graph results look like - just do a search for any major company and you'll see their full details to the right of the results including their phone number, company logo, and much more.

knowledge-graph-1.png

Example Amazon Knowledge Graph Listing

Rich Snippets, Knowledge Graph and other enhanced search results are all features you can get with the addition of Schema formatted Structured Data Markup of your website content.

With Schema markup you can -

  • Generate search result Rich Snippets, Breadcrumbs, Live Blogs and Search Boxes.
  • Drive data into Google's Knowledge Graph, Maps and Now results.
  • Improve search engine understanding of your content.

Structured Data Markup Helps Organize Your Content into Machine Readable Data

Since the dawn of computers, programmers have attempted to use computers to better understand human language; it's harder than it looks. For a quick example, how many different ways do we humans format a date and time?

  • January 10th, 2016
  • 10 January, 2016
  • Jan 10, 2016
  • 01-10-2016
  • 1/10/16
  • This...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for September 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before October 4th, 2016

 This form is encrypted for your security

  • Local Search Pack Includes 'Best-of' Lists and Critic's Reviews

  • Chrome Browser Set to Block Flash in Sept

  • Google States: Redirecting Your Pages Doesn't Affect PageRank

  • 5 Site Audit Tips to Recover from a Penguin Algorithmic Slap!

  • A Webmaster's Guide to Migrating a Site to HTTPS

  • AMP Updates: Recipes, New Reporting, New Features and More

  • You've Decided to Add a Blog. Now What?!

  • A Webmaster's Guide to the Advanced Techniques of 301 Redirects

  • Google Analytics & Search Console Slowly Merging

  • Google's Structured Data Testing Tool Gets Helpful Features

  • Mobile Friendly Pages Just Got Another Ranking Boost

  • Looking to Boost your Domain Authority? Here are some Tips!

  • Your Ultimate Guide to XML Sitemaps

  • How to Generate Kick-Ass Content for your Clients!

  • The Knockout Punch - How To Win With Your Home Page

  • The 2016 SEO's Mobile Website Audit Checklist

  • Is Your Apple Touch Icon in Place?

  • Study Shows App Makers NOT Utilizing App Indexing/Deep Linking

  • Google Confirms New Boost for Mobile Friendly Sites

  • Yelp Targets Businesses In the News

  • What's New in Local Search for March 2016

  • Google Supports JSON-LD for Reviews and Products

  • Beware: Spammy Recipe Markup Plugins

  • Three Kick-Ass Free Keyword Research Methods

  • Three Great Reasons to Target Long Tail Keywords in a Post RankBrain World

  • The Ultimate Real World Structured Data Code Reference Guide

  • New Accelerated Mobile Pages Reports

  • Google Adds New Webmaster Guidelines - Rewrites Others

  • Should I Remove the Dates in my Blog URLs? Yes!

  • Google's Core Algorithm Updated, Panda Absorbed