Why Did Our Traffic Plunge After Switching to HTTPS?
 by Kristi Hagen

Why Did Our Traffic Plunge After Switching to HTTPS?

  • Help! We just switched our site from http to https and our traffic immediately plunged. Is it possible we may have bungled this operation causing the steep drop in traffic?

    Could you please take a look and tell us if you see anything we might be overlooking.

Answer:

If done correctly, a site that migrates to https experiences only positive results. However, the operation is a bit tricky and everything has to be done just right.

We checked, by doing a site search — site:yourdomain.com — and found your site is indexed as both http and https. That's a problem that negatively affects rankings which negatively impacts your traffic. Currently Google is seeing your site as two distinct URLs with 100% duplicate content — considered very bad SEO practice.

To correct the problem, and successfully migrate your entire site to https, you should start by reviewing our guidelines for migrating your site to https.

Then, once you’re sure everything is working, log into your Google Search Console and...

  1. re-verify your site as a new property using the HTTPS protocol,
  2. then submit a new HTTPS XML Site map within that new property.

If you have internal links that refer to the old http URL format within your site, be sure to also update them to HTTPS. And, be on the alert for site slowing redirect chains that may have occurred as a result of your previous attempt at switching over (example: from http://sitename to https://sitename to http://www.sitename to https://www.sitename).SEN article end

...

Already a member? Sign in here

Read the rest of this article,
and get all this for FREE for 30 days.

  • The Search Engine Strategies Updates for November 2019
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Librarys
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your free trial is good for 30 days, until December 22nd, 2019.