AdWords Seller Ratings are Changing. Are Your Reviews Minty Fresh?

AdWords Seller Ratings extensions have been around since 2010 so we're sure you're no stranger to them. However, Google is changing the game. Freshness is one clear signal that Google has upped the importance of within their algorithm, that's why blogs and social media signals have become so highly recommended in organic search. Now, the emphasis on freshness is being applied to your Seller Rating within AdWords.

AdWords announced that Seller Ratings will no longer be based on all of the reviews you've received over time and instead Google will only consider those posted within the past 12 months. On top of that, you have to maintain a 4 star average within that twelve month period in order to qualify for the additional ratings to show up in your listing. This change will definitely affect some business's ability to qualify for the Seller Rating.

Many companies that don't get a lot of reviews but have had the benefit of time may see their eligibility end. While others may find this is to their favor if their score improves with old negative reviews dropping away. Either way, it's always good to have a clear idea of what your clients are saying about you online. We hope you're paying attention.