'Click to Expand' Content Indexed, but Not Important

Google's John Mueller recently spoke about Googlebot indexing content hidden behind tabs or Click to Expand content. He said:

"If we can recognize that the content is actually hidden, then we'll try to discount it a little bit. We see that it's still there, but the user doesn't see it; therefore it's probably not something that is critical for this page. That includes the 'click to expand'...[and] tabbed URIs -- where you have all kinds of content hidden away in tabs, those kinds of things. So if you want that content indexed, I'd make sure it's visible for the users when they go to that page."

Our recommendation is that you make sure your most important content is not hidden within Click to Expand tabs and menus. It needs to be something that is visible on the page all the time.

You can view the whole conversation within the video of the Google hangout below starting at 10 minutes 50 seconds: