Google Analytics & Search Console Slowly Merging


search_console_analytics.jpgGoing forward, data from both Google Analytics and Search Console will be shown alongside each other within all appropriate Search Console reports.

To ensure that you are eligible to see the Analytics information in your Search Console reports, confirm that your Analytics and Search Console accounts are linked. Then log into Google Analytics and visit the new Search Console report, which is under Acquisition in the left-hand navigation. Here's how Google explained the benefits of this change:

By combining data from both sources at the landing page level, we're able to show you a full range of Acquisition, Behavior and Conversion metrics for your organic search traffic... The new reports allow you to examine your organic search data end-to-end and discover unique and actionable insights.

To learn more about this visit the Google Analytics blog.

...

TO READ THE FULL ARTICLE