Google Warns that Faulty Mobile Redirects = Future Penalty

According to a recent blog post, Google will soon be handing out penalties to anyone who is just redirecting mobile URLs to their homepage. Here's how our Google Penalty Expert, Casey Markee, explained it:

Basically, Google says if you are using mobile-only redirects that redirect an original URL just to the home page, they may eventually start penalizing you for this. For now, they are just including a "note" in the search results. Clearly that's going to hurt your click through rates. So you need to be sure you review and correct as needed.

The can be a lot of confusion when it comes to creating a site that's mobile friendly. Because of this it's vital that you not assume this is an update that doesn't effect you. It's easy enough to check with these two steps...

  1. Search for your site on your smart phone to see if you have listings that just redirect to your homepage.
  2. Check for errors within Webmaster Tools. Google will include notices about any faulty redirects they find within the Smartphone Crawl Errors section.

We understand the challenge that comes with creating properly configured mobile friendly Web sites. We've been working with members for years to get the process right. Remember, you can grab step by step videos on building a mobile optimized Web site, from

You can also reach out to us for direct support if you aren't up to the challenge or if you find faulty redirects and need a little assistance.


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