Google’s Leaked Quality Guidelines Unveiled and Simplified
 by Mary Bowling

Leverage Google's Rules to Your Advantage...
Google's Leaked Quality Guidelines Unveiled and Simplified
— by Mary Bowling

top-secret.pngEvery SEO dreams of being a fly on the wall at the GooglePlex. We want exact details on what to do and how to do it - directly from Google. Not too much to ask right?! Well, we were given a short-lived peek into 'What Google Wants' mid-October when the industry was buzzing about a marketer named PotPieGirl. Maybe you heard the news - maybe you didn't.

PotPieGirl announced on her blog that she had discovered a document that was probably Google's most recent quality guidelines for their search results raters. However, I'm getting a little ahead of myself here. So, to avoid any confusion let me start at the beginning...

Google contracts several companies worldwide to employ people to manually review the quality of Google's search results compared to a quality guidelines document they're given.These people manually rate the quality of the list of results and the types of results displayed on a page for a given query. They also click through to the pages that rank well and rate the quality of those URLs as results for that search. It's a solid way to manually review results.

On the flip side - knowing exactly what results Google is striving toward for industry specific search queries would be like stumbling onto a goldmine for some people. Now all of a sudden, there was an Internet marketer claiming that she had this document and was sharing it publicly.

This leaked copy of the Rater's Guidelines was apparently a Google doc that was publicly shared on accident and she happened to stumble across it. As you can imagine, this document spread like wildfire and anyone linking to it or republishing it were politely asked to take it down. Within days, it was no longer accessible anywhere online. Luckily, we took the opportunity to study it before it disappeared permanently.

After the experts here at Planet Ocean had read these guidelines it was clear that unfortunately it wasn't going to tell us something completely...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for September 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before October 3rd, 2016

 This form is encrypted for your security

  • Local Search Pack Includes 'Best-of' Lists and Critic's Reviews

  • Chrome Browser Set to Block Flash in Sept

  • RIP Converted Clicks

  • Google Allows Users to Do Serious Maps Editing

  • Google States: Redirecting Your Pages Doesn't Affect PageRank

  • 5 Site Audit Tips to Recover from a Penguin Algorithmic Slap!

  • A Webmaster's Guide to Migrating a Site to HTTPS

  • Paid Ads Labels Are Now Green

  • Google Shopping Tests a Filter to Boost In Store Visits

  • The Local Three Pack is Now Two and an Ad

  • AMP Updates: Recipes, New Reporting, New Features and More

  • You've Decided to Add a Blog. Now What?!

  • A Webmaster's Guide to the Advanced Techniques of 301 Redirects

  • How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth

  • Google Analytics & Search Console Slowly Merging

  • Google's Structured Data Testing Tool Gets Helpful Features

  • Introducing Rich Cards the Next Evolution of Rich Snippets

  • iPhone Users: Leverage Google Search Right from Your Keyboard w/Gboard

  • Mobile Friendly Pages Just Got Another Ranking Boost

  • Looking to Boost your Domain Authority? Here are some Tips!

  • Your Ultimate Guide to XML Sitemaps

  • PageRank No Longer Available for Public Viewing

  • In-depth Articles Disappear and Reappear

  • How to Generate Kick-Ass Content for your Clients!

  • The Knockout Punch - How To Win With Your Home Page

  • The 2016 SEO's Mobile Website Audit Checklist

  • Is Your Apple Touch Icon in Place?

  • Google Smartphone User Agent Changes Names

  • Study Shows App Makers NOT Utilizing App Indexing/Deep Linking

  • Google Confirms New Boost for Mobile Friendly Sites