One List of Search Results = One Algorithm

Matt Cutts released a video in response to a question as to whether or not Google uses different algorithms for different positions within the search results. As an example, the inquirer wanted to know if maybe the position three result would be ranked with a focus on freshness while a position seven result would be ranked for social signals. Cutts answered that the organic results are all generated using the same algorithm and then sorted according to factors such as relevancy, and reputation. One list of results = one algorithm.

So to keep your rankings where they should be, keep plugging away at the recommended best practices by producing high quality content, utilizing social media for traffic and reputation building, and maintaining a natural backlink profile. For refreshers on how to make sure your site is not lost in the shuffle check out these previous articles for a plan of action.

• Hummingbird Caged: How to Prepare your Site and Content for 2014
• 8 Link Building Best Practices in a Post-Penguin World
• 2014 Prediction checklist

Cutts' brief video can be seen below...