Mobile Friendly Pages Just Got Another Ranking Boost

As Google promised in March, the rankings boost for pages that have earned the label 'mobile-friendly' is now live. You can see which sites were hit the hardest by this shift here. And in case this update is news to you, here is a quick list of facts:

• This is a page-by-page ranking signal - it is NOT site wide.

• This has been rolled out internationally to all languages.

• This is part of the algorithm so any changes you make to your site will go live as soon as your site is crawled next.

While this update specifically boosts mobile friendly pages, Google says to...

Remember, the intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

Despite Google's disclaimer, who doesn't love a boost in the search rankings? Use the new Mobile Friendly test and see if your pages are up to par. If you want to get serious about your mobile optimization then check out our 2016 Mobile Audit Checklist and don't miss our 10 Fast Loading Wordpress Templates you can use today resource if you're looking for that perfectly fast and responsive template.

There is a lot of motivation to be sure your site is mobile friendly regardless if you (or your clients) are too stubborn to take the plunge. It's old news that more than 50% of all global searches are on a mobile device and for some industries that number is conservative.

However, if you're a local business then now is the time to pay attention. Google just released the stat that nearly one third of all mobile searches have local intent! Right now, the local market is the most underserved in regards to going to...