Updates Rich Snippets Tool to 'Structured Data Testing Tool'


Google has just released a welcomed update and re-branding of their newly named Structured Data Testing Tool which was previously known as the Rich Snippet Testing Tool.

For now it still lives at the same URL: http://www.google.com/webmasters/tools/richsnippets

Here are the updates Google outlined in their official announcement:

  • Improved rich snippets display within the testing tool to better match how they appear in search results.
  • The brand new visual design makes it clearer what structured data has been extracted from the page, and how that may be shown in the search results.
  • The tool is now available in languages other than English to help webmasters from around the world build structured-data-enabled Web sites.

We've been using the newly updated tool since the moment it rolled out and are loving the updated features and design. This is a tool we can't be without and encourage you to use if you are ever working with adding structured date (aka rich snippets) to your site.

...

TO READ THE FULL ARTICLE