Facebook Ads Go Local

Facebook has launched Local Awareness Campaigns for local businesses wanting to reach customers who are physically near their location. The ads can be created right from your Facebook business page by selecting a target area and a budget. The ads themselves allow users to call a business directly from the ad's Call Now button or select an option to get directions to the business's location. Ad conversions and reach can be viewed from the Notifications panel within your business's Facebook page. You can read Facebook's outline on Local Awareness Campaigns here.